APULIA

The sun in a glass: the essence of the Mediterranean

Puglia is one of Italy's most vibrant wine-producing regions, a veritable laboratory of winemaking where ancient traditions and innovation come together. This generous region, kissed by the sun and caressed by the breezes of two seas, offers powerful and expressive wines full of character, which tell the story of a landscape of centuries-old olive trees, white farmhouses, and vineyards stretching as far as the eye can see.

Primitivo and Negroamaro: the giants of the south

Primitivo, best known in its most famous expression, Primitivo di Manduria, captivates with its extraordinary concentration, hints of ripe fruit, spices, and natural sweetness. Negroamaro, the beating heart of Salento, offers wines with an important but refined structure, with notes of red fruits, Mediterranean scrub, and a savoriness that reflects the proximity of the sea. These two iconic grape varieties represent the red soul of Puglia, increasingly appreciated for their balance between power and drinkability.

A native heritage to be rediscovered

In addition to its famous reds, Puglia is home to a treasure trove of indigenous varieties. Nero di Troia, Puglia's third great red, produces elegant, long-lived wines in the Castel del Monte area. Among the whites, Fiano Minutolo stands out with its aromatic profile, Verdeca with its freshness and minerality, and Bombino Bianco with its pleasant simplicity. There is no shortage of rarities such as Susumaniello, Ottavianello, and Moscato di Trani, evidence of a viticultural biodiversity that passionate producers are promoting with increasing attention to sustainability and respect for the territory.