The biggest wine digital shop

Acquired in December 2022 by the Joint Venture between Campari Group and Moët Hennessy (part of the LVMH Group), Tannico is the leading player in the Italian wine digital ecosystem. The goal of the acquisition is to take the brand to the top of the European high-end wines and spirits online market.

Active since 2013 in Italy and since 2021 in France following the acquisition of VALAP – one of the country's leading e-commerce premium wine and spirits merchants – in 2021, the two companies fulfilled more than 600,000 orders and delivered 4.5 million bottles worldwide, closing the year with a turnover of more than €76 million (up 105% over the previous year).

THE BUSINESS

Tannico operates in 23 countries, including the United States and Japan, and offers a variety of services to meet the needs of consumers, professionals, and wineries.

In addition to its B2C business, which is currently the largest and most carefully curated online wine shop in Italy, the company distributes to restaurants, hotels, catering companies and corporate entities via Tannico B2B.

Tannico also supports wineries in their digital transformation with WinePlatform, a direct-to-consumer platform that integrates order management, logistics, international shipping and tax compliance, as well as Tannico Intelligence, a marketing analysis service based on proprietary data that helps producers optimise their online channel strategies and performance.

Over the years, Tannico has innovated every aspect of its business, particularly in the world of wine, through bold and decisive choices.

In 2021, the company opened its new, state-of-the-art warehouse in Castel San Giovanni (PC). This fully automated, robotised facility can hold over 500,000 bottles, and thanks to a strong focus on environmental sustainability, most of the year's energy requirements are met by over 3,000 square metres of solar panels.

Tannico has always aimed to revolutionise the wine sector in terms of both purchasing and sales logic, focusing on the company's five core values: technology, innovation, passion, vision and, above all, courage.

With a catalogue boasting over 10,000 references from around 2,500 Italian wineries, Tannico caters for even the most niche tastes, with a Rare Wines section offering hard-to-find labels, collectable wines and unique bottles.

In addition to selling and shipping wine, Tannico offers a Personal Sommelier service via email at sommelier@tannico.it. This service is ideal for those who are undecided or who love being guided and pampered with tailor-made recommendations.

The Tannico Exclusives section is constantly expanding and offers a selection of wines imported exclusively to Italy from France, Austria, Germany, Spain and Slovenia, to name a few.

In 2021, the Tannico Group sold and delivered 4,500,000 bottles worldwide. The catalogue also features artisan producers and foreign wineries that Tannico imports exclusively for the Italian market.

Today, 40% of business is conducted via mobile through the smartphone- and tablet-optimised website and iPhone and Android apps.

Tannico in figures:

• 76 million euros in turnover (2021)
• Active in 23 countries around the world
• Over 4,500,000 bottles shipped worldwide, and 600,000 orders handled (2021)
• More than 12,000 individual catalogue items
• 2,500 individual wineries
• 500,000 bottles in stock at the Castel San Giovanni warehouse

CONTACTS:

Customer care
info@tannico.it

Press
press@tannico.it

RETAIL AND WINE EXPERIENCES

Over the years, we have developed a number of projects, including the Tannico Wine Bar. This space was designed to bring wine culture offline and create opportunities for tasting and discussion. Today, we are focusing our energies on digital innovation, service integration, and supporting the growth of Italian wineries both in Italy and abroad.

B2B SERVICES

Although business-to-consumer sales generate a large part of the company's turnover, Tannico is not only a B2C sales platform but also a major partner for wineries.

Especially in Italy, where the supply chain is dotted with long-established winemakers that have passed on the vintner's art from generation to generation, the entrepreneurs themselves are eager to modernize and further streamline their businesses. Two services launched by Tannico between 2016 and 2017 and aimed at wineries respond to this need: Tannico Intelligence – the revolutionary marketing analysis platform – and WinePlatform, a service that supports wineries in terms of technology and logistics and which, in 2021, saw a more than fourfold increase in both the number of customers served and orders managed, for a total of more than 100,000 bottles sold.

Specifically, WinePlatform is a service that supports wine producers in online sales to their customers, starting with those who enjoy visiting the wineries themselves. Tannico offers its technological expertise to winemaking enterprises, creating mini websites for them or adding e-commerce functionality to their existing websites; this enables online purchasing as well as the management of procurement, payments, customer care, excise and customs procedures in Europe and worldwide. Today, WinePlatform serves more than 100 wineries on the platform, and examples include Banfi, Biondi Santi, Campari, Masi Agricola, Alois Lageder and Cantina Tramin.

Tannico Intelligence, on the other hand, is the first marketing intelligence service focused on the world of wine. Specifically, it is an enabling tool for developing sector- or enterprise-specific reports based on the analysis of big data collected by the website. It enables wineries to identify their customer base, monitor purchases, the popularity of their brand and loyalty rates.

THE PROJECT

Tannico showcases wine with a new language, going beyond the traditional, codified systems that the industry has imposed over the years in terms of both labels and market concepts.

The website is aimed at a broad and multifaceted target audience of connoisseurs, enthusiasts and non-experts alike, united by their passion for wine and even more so by their curiosity to discover new realities and perfect personal tastes.

Moreover, over the past ten years, Tannico has developed the best tools to change the market. Backed by cutting-edge technology and an original and disruptive vision, the company is decisively challenging the now-obsolete mindsets underpinning this sector, starting with a new distribution approach designed to cut out excessive middlemen.

THE COMPANY'S EARLY DAYS

The Tannico adventure began in Milan in late 2012: Marco Magnocavallo, an entrepreneur with extensive experience in the digital sector, particularly in web publishing and venture capital, founded the company with a few partners. The project was conceived at a time when Italy lacked online sales platforms for quality wine, but when e-commerce was taking off. Hence, Tannico slotted into a market niche with enormous potential, well ahead of its competitors.